![]() ![]() One of the best ways to accomplish this is with POP displays. When you get a new product in your store, you need to find a way to let people know about it. POP displays are an excellent way to get people to make those impulse buys at your store. This represents a significant opportunity for retailers. Most Americans spend hundreds each month on last-minute purchase decisions, adding up to hundreds of thousands over a lifetime. Encourage Last-Minute Purchase DecisionsĮven though it’s now easier than ever for shoppers to research products from home, many shoppers still spend a significant amount of money on impulse buys. In stores that people visit less regularly, you can use displays to attract customers’ attention to whichever products you want to highlight. In a store that people regularly visit, such as a grocery store, many shoppers would simply grab their usual purchases if there weren’t any POP signs to draw their attention elsewhere. Using bright colors, striking visuals and compelling copy, product displays attract shoppers’ attention and encourage them to check out and, ideally, purchase whatever product the display promotes. Retail displays make a product stand out from the rest of the items in your store. Let’s take a look at some of the ways retail displays can boost your sales. The main advantage they offer to the retailer is increased sales. Why are retail displays such popular visual merchandising solutions among retailers ranging from small mom-and-pop shops to huge international chains? They provide several benefits to retailers and their customers. A POP display, on the other hand, can be located anywhere in the store. ![]() A POS display is one that’s located where the sale itself is occurring, such as at the register. You may also hear the term point of sale (POS) display. These displays can be located throughout the store, and their primary purpose is to encourage customers to buy a particular product.Īnother common term for an in-store retail display is a point of purchase (POP) display. One of the leading ways to do that is with in-store retail displays.Īn in-store retail display is a setup that includes signage and sometimes other features, including the products themselves. ![]() The fact that most shoppers make purchase decisions in-store means that retail store owners and managers have an opportunity to influence their customers’ choices. How do shoppers decide which items to buy? While many modern shoppers conduct research online before leaving home, the majority still prefer to make their final purchases when they’re in the store. When shoppers enter a retail store, they’re faced with rows and rows of goods to choose from. ![]()
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